Brand

Why we are called Ixolo.

The name joins two ideas. The ending -ix comes from the Unix family, the same one as Minix and Linux. And ixolo comes from axolotl: an animal that regrows what it loses, just as our system restarts what fails.

Axolotl is a Nahuatl word. For the Mexica, the axolotl was a form of Xólotl, god of fire and lightning, who according to the myth turned into this animal to escape death.

Mascot

Meet Xolo.

Xolo is the friendly face of the project. The technical name is short and sober; the mythology lives in the mascot.

Name: Xolo, after Xólotl
Species: Axolotl (Ambystoma mexicanum)
Superpower: Regenerates, like Ixolo services
Where it appears: Education, community, introductory docs

Logo

One symbol, three versions.

ixolo

Primary, on light backgrounds.

ixolo

Inverse, on ink.

ixolo

Monochrome, for servers, terminals and print.

Do

Keep clear space equal to the height of the axolotl head. Use the monochrome version in technical contexts and the colour one elsewhere.

Don't

Do not distort the symbol, change its colours, add shadows or use it as part of another logo. Xolo does not appear on server material.

Colour

Palette.

#0F1E1C

Ink

Text and dark backgrounds

#F4F6F5

Paper

Main background

#0B6B61

Water

Actions and links

#F08CA8

Gill

Mascot and accents

#D9577E

Deep gill

Illustration details

#4A5A57

Graphite

Secondary text

Typography

Headings

Space Grotesk

Technical and approachable, with character.

Text

IBM Plex Sans

Readable in long documentation.

Code

JetBrains Mono

For terminals, commands and labels.

Voice and tone

Direct

Short sentences. The important thing first, then the detail.

Honest

If something is experimental, we say so. No inflated numbers.

Technical without jargon

Precision for those who know; explanation for those who learn.

Warm

Xolo can smile. The system, simply, does not go down.